Don’t let anyone tell you it is easy to create a successfully engaging Facebook Fan Page. It is not.
It’s not a unachievable task either although it requires planning, time, some kind of HTML knowledge, design skill and imagination. First of all you need to sit down and work out what your business objects are and plan your ideas over time.
What you'll need to do intially is install the Static FBML application. A demo of how to use this is illustrated below:
One of the things that makes Facebook Fan Pages so effective is they are highly customisable. This customisation factor allows a brand to really come alive on Facebook and with the amount of traffic and exposure that Facebook can deliver to a brand - having a professional looking Facebook Fan Page is a major key to success!
There's nothing stopping you setting one up, so why not try it out today!